90 styles • Variable font
Rules Serif
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Sampler
Long years ago, before the evil days had dawned,
King Volsung ruled over all the land which lies between the sea and the country of the Goths
THE DAYS WERE GOLDEN
and the good Frey dropped peace and plenty everywhere, and men went in and out and feared no wrong. King Volsung had a dwelling in the midst of fertile fields and fruitful gardens.
Fairer than any dream was that dwelling. The roof was thatched with gold, and red turrets and towers rose above. The great feast-hall was long and high, and its walls were hung with sun-bright shields; and the door-nails were of silver.
In the middle of the hall stood the pride of the Volsungs,—a tree whose blossoms filled the air with fragrance, and whose green branches, thrusting themselves through the ceiling, covered the roof with fair foliage. It was Odin’s tree, and King Volsung had planted it there with his own hands.
Mimer
Shake thyself
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Information
Rules Serif is the serif reinterpretation of the Rules font family. It channels a refined, editorial spirit while maintaining the structural rigor and versatility of its grotesque roots. Reworked in 2024, Rules Serif introduces a sharp, elegant texture through its finely tapered serifs and crisp terminals. This update expands the family’s range of weights and widths, allowing designers to move fluidly between expressive headlines and dense, readable paragraphs. Rooted in Swiss Modern design tradition, Rules Serif maintains precise vertical rhythm, controlled contrast, and strong typographic presence. Its sharp features bring clarity and sophistication to every setting, making it ideal for both immersive reading and striking typographic composition. Built for high performance across print, web, and apps, Rules Serif is equally at home in body text, editorial design, book typography, or bold display settings like posters and signage.
Credits & Details
- Designed by
- Matthieu Salvaggio, Tim Vanhille
- Released in
- 2025
- Developed for
- Latin European Languages
- Export
- TTF, WOFF
